Category exclusivity means a creator agrees not to promote competing brands in the same category for a defined period. It protects the sponsor, but it can limit the creator’s future income.
How to price exclusivity
| Exclusivity window | Directional add-on |
|---|---|
| 14 days | 5% to 15% of the base fee |
| 30 days | 10% to 25% of the base fee |
| 90 days | 25% to 40% or more of the base fee |
The stronger the category demand, the more careful the creator should be. Finance, software, wellness, education, and business audiences can have high sponsor competition, so a long lockout can be costly.
What to define in writing
Define the competitor category, the exact dates, the channels covered, and whether old content or affiliate links are affected. A vague exclusivity clause is harder to price and riskier to accept.
Use the Creator Sponsorship Rate Calculator to model a base quote first, then run the Creator Exclusivity Fee Calculator to add exclusivity as its own line item.